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A classic product turns 50
2014 sees the Geberit concealed cistern celebrating its 50th birthday.
With more than 60 million units being sold world-wide, it is the plumbers, specialist planners and wholesalers who have made this innovation – which Geberit launched in 1964 – into a true success story. What may appear at first glance to be the inspired brainwave of someone simply tinkering with a design, turned out to be a clear-sighted, strategic step on the way from the sanitary unit to the bathroom as we know it today.
Innovative market development
It was the birth of the concealed cistern that provided the initial spark for the development of pre-wall installation, which enabled a previously unimagined level of creative freedom in bathroom applications.
Know-How Installed through partnership
Together with the plumber’s knowledge and experience, the concealed cistern translates Geberit’s motto into genuine quality of life for the end user. Last but not least, suggestions from craftsmen have enabled the development of the concealed cistern to progress steadily over the past 50 years. Now, it is equipped for the bathrooms of the future thanks to its increased convenience and more individual, novel functions.
Geberit concealed cisterns have been in use for half a century which sets the standard and demonstrates Geberit’s reliability and brand promise.
Innovation for the future
Geberit is always developing more innovations such as the ground-breaking Geberit DuoFresh odour extraction unit situated behind the actuator plate, now available in the market. In the opinion of experts, these could soon be part of the basic features of the modern bathroom. Even shower toilets, such as the new Geberit AquaClean Sela, are heralding in a new era of freshness, hygiene and bathroom design. So why not try out our products and find out for yourself?
Today’s bathroom designs can even be seen in the touchless design actuator plates, such as the Geberit actuator plate Sigma80, which offers increased convenience and hygiene. And the development doesn’t stop there: at the same time, the Sigma50 offers the highest possible level of creative freedom as the customer is able to customise the finish of the plate by choosing from a range of different finishes that best suits the bathroom design. With the Geberit Omega concealed cistern, Geberit is presenting a new concealed model with three different construction heights in its anniversary year. The cisterns can accommodate both front and top flush actuation. What’s more, the actuator plates are significantly smaller which opens up a whole new level of creative freedom.
He who builds responsibly, builds sustainably and creates quality of life.
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